澳洲BSBMKG608作业Assignment代写 marketing等商科类论文代写

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Performance objective You are required to review the marketing activities of an organisation, and complete a range of analyses to review progress of the strategic marketing plan. Assessment description You are required to review the strategic marketing objectives for an organisation, and meet with the CEO to confirm your understanding of the objectives (your assessor may perform the role of CEO). You also need to complete a range of analyses to confirm and evaluate the organisation’s marke ...

绩效目标 你需要审查一个组织的营销活动,并完成一系列分析以审查战略营销计划的进展。评估说明 你需要回顾一个组织的战略营销目标,并与首席执行官会面以确认你对目标的理解(你的评估员可能会扮演首席执行官的角色)。你还需要完成一系列的分析,以确认和评估该组织的营销计划。

 

Performance objective You are required to review the marketing activities of an organisation, and complete a range of analyses to review progress of the strategic marketing plan. Assessment description You are required to review the strategic marketing objectives for an organisation, and meet with the CEO to confirm your understanding of the objectives (your assessor may perform the role of CEO). You also need to complete a range of analyses to confirm and evaluate the organisation’s marketing activities, including progress of the organisation against established strategic objectives. Procedure Using the case study provided, you have been asked to clarify the current status and strategic directions of the organisation, and evaluate their previous marketing activities.
1. Develop a written statement that: a. describes the mission, purpose, vision and values of the organisation b. identifies strategic directions and targets for the organisation, (include in your discussion about principles and concepts of marketing and evaluation methodologies You are required to meet with the CEO (your assessor) and confirm that you have correctly described the strategic directions for the organisation. After receiving confirmation, you need to complete an Organisational review:
2. Complete a situational analysis (including a PEST analysis) for the organisation. Document Name: BSBMKG608 Develop organisational marketing objectives Assessment Task  Identify legal and ethical requirements for the organisation to address sustainability issues.
4. Describe the impact of the organisational strategic direction on current marketing activities.
5. Analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats.
6. Evaluate the effectiveness of previous marketing undertakings, including: a. performance against established objectives (including profitability) b. critical success factors c. areas for improvement and lessons learnedPerformance objective You are required to review the marketing activities of an organisation, and complete a range of analyses to review progress of the strategic marketing plan. Assessment description You are required to review the strategic marketing objectives for an organisation, and meet with the CEO to confirm your understanding of the objectives (your assessor may perform the role of CEO). You also need to complete a range of analyses to confirm and evaluate the organisation’s marketing activities, including progress of the organisation against established strategic objectives. Procedure Using the case study provided, you have been asked to clarify the current status and strategic directions of the organisation, and evaluate their previous marketing activities. 1. Develop a written statement that: a. describes the mission, purpose, vision and values of the organisation b. identifies strategic directions and targets for the organisation, (include in your discussion about principles and concepts of marketing and evaluation methodologies You are required to meet with the CEO (your assessor) and confirm that you have correctly described the strategic directions for the organisation. After receiving confirmation, you need to complete an Organisational review:
2. Complete a situational analysis (including a PEST analysis) for the organisation. Identify legal and ethical requirements for the organisation to address sustainability issues.
4. Describe the impact of the organisational strategic direction on current marketing activities.
5. Analyse current key products or services and major markets for strengths, weaknesses, opportunities and threats.
6. Evaluate the effectiveness of previous marketing undertakings, including: a. performance against established objectives (including profitability) <span dir="ltr" style="left: 212.033px; top: 353.875px; font-size: 18.4px; font-family: sans-serif; transform: scale

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