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Create a video presentation on how tourism businesses are promoting themselves again after strict COVID-19 lockdowns. You can cover one or multiple businesses (from hospitality, travel or leisure sectors) for this presentation.
Considerations: Businesses use digital platforms for marketing these days like Instagram, Snapchat, TikTok, YouTube, Twitter, Vlogs and Influencers. Try to cover businesses that use either of these digital platforms to reach out to their customers.
This assignment has provided you with an opportunity to show your achievement of the following module learning outcomes:
1. Identify factors that influence consumer behaviour in different businesses and marketing contexts, including tourism.
2. Demonstrate understanding of contemporary consumer behaviour theories, concepts and models and their application to specific contexts.
3. Demonstrate practical implications of consumer behaviour theory in different businesses and marketing contexts, including tourism.
This assessment will encourage students to cover areas that are significant to understanding customers, especially in the sector of tourism business. The video will be played during in group presentation week.
Local tourism, hospitality and leisure businesses have adopted several smart ideas in pre-COVID-19 and now for attracting tourists and customers. This project is to see practical steps taken by these businesses while visiting, observing, or talking to them.
Group needs to produce a video of 1-2 minutes length that excites the viewer from the smart ideas businesses are adopting to attract customer back into the sector. Each video must have a logo of GBS, as this project is part of your module.
Videos will be collected on USBs or Group can upload them on YouTube (PREFERRED) and share the link on the Moodle on the cover page.
In-class Group Presentation (approximately 4 or 5 students in a group) 50%
• The presentation topic can be like: ‘Ways to attract Customers’ – Time: 15 Minutes including the Q&A
• Ensure you access relevant materials on the Moodle for your presentation.
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